What's the point of a one page website?

Is it worth getting a 'one-page website' in 2025? What can a simple website do that your social media isn't already doing?

Reading online news, I think it's the fifth time I've come across an article on the 'death of social media', which I doubt it is. Also, what if you're using a tool like Linktree? Would a website do that job better? I'd say yes to that too, but first, here are a couple of examples I've recently built;

Divergent Sparks
Divergent Sparks the consultancy of Chris Tavner, a personal coach specialising in people with neurodiversity.

Lil Sanderson Studio
Lil Sanderson is an award-winning ceramics and heritage craft artist.

With both of these simple website projects, the aim was to make them hassle free.
The clients chose the domain name, and I did the rest. From the website design, build and support to answering questions and providing a solutions as they grow. it's a simple package creating the site and hosting with an annual fee, all using WordPress and it's tried and test features.

So why consider spending time on your website over social media? Here are my following reasons;

  • Trust. When people see you have a domain (www.) they can see you're serious, professional and accountable. You've invested in what you do.
  • Likewise for emails, having your own @mywebsite address is much more professional.
  • It can be a very low-maintenance 'set it and forget it' marketing tool.
  • Once it's set up, it stays up. You're not competing for your content to be seen in a feed in the same way as posting on social media.
  • The cool part. You can decide how it looks and the experience viewers have.
  • Ok, you'll need to advertise it, but once you have people on your site, you can engage the way you want to and let them connect with you without giving away your contact details
  • It can do what linktree can do, but better.

One page websites are perfect for start-ups, SME's and personal brands. They are ideal for those who don't always have time to update their website, but need a presence on the web where they can be found and contacted.

Trusted and professional.

Above all these reasons, I would say the most important aspect of having a one-page website is trust. Once you have a domain name registered and an email set up, you're more likely to receive enquiries using Gmail or Outlook. Your own domain shows you are serious and accountable

With the two sites I did recently, they're actually two-page websites, with the second page being the contact form. These are what we can 'evergreen' pages, where the content doesn't need to change.

So if this sounds like a solution that might work for you, get in touch.

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