Illustrations by John Cooper

When would you use illustration, if you were going to? With years of agency experience before going freelance in 2010, nearly all my clients today are referrals. I put that down to experience, good humour, and a 'yes and' attitude. Listening to clients, collaborating on briefs and creating eye-popping original work. If you're looking for a fresh voice to tell your story, or a new angle on your message, I'll help you find it.

Education, science, books, videos, slide decks, card games and more. A good illustrator is a problem solver. Taking words, thoughts and suggestions and turning them into visuals. Here are samples;

Illustration taken from an explainer video
illustration concept sketches for STEM
Environmental awareness illustration
illustration by John Cooper
illustration by John Cooper
World Autism Awareness Day 2023
John Cooper freelance illustrator Manchester
Harry Potter Illustration
Character illustration


Benefits of illustration

Here are some of the key advantages of using illustrations:

  1. Enhanced Communication: Illustrations can make complex concepts or ideas more accessible and understandable. They have the power to convey information in a clear and visually appealing way.
  2. Visual Appeal: Well-crafted illustrations can capture attention and evoke emotions more effectively than plain text. They add creativity and personality to any content, making it more engaging for the audience.
  3. Brand Identity: Illustrations can become an integral part of a brand's identity. Unique and consistent illustrations help create a distinct brand personality, making it easily recognizable and memorable.
  4. Flexibility: Illustrations can be adapted to various mediums and formats, from print materials like books, magazines, and brochures to digital platforms like websites, social media, and mobile apps.
  5. Cost-Effectiveness: In some cases, custom illustrations can be more cost-effective than using stock images or commissioning photo shoots. Illustrations can be reused without additional expenses, making them a budget-friendly option for long-term use.
  6. Storytelling: Illustrations bring narratives to life, enhancing storytelling and adding depth. In books, comics, animations, and presentations, illustrations play a vital role in engaging the audience and conveying emotions.
  7. Attention Retention: Illustrations aid in retaining information. People tend to remember visual content better than plain text, making illustrations a valuable tool for educational purposes.
  8. Universal Language: Illustrations can be understood across cultures and ages, making them a universal form of communication. They can transcend language barriers and cater to a broader audience.
  9. Problem-Solving: In fields like engineering, architecture, and product design, illustration diagrams can be used to visualize solutions to complex problems. They provide a way to explore ideas visually before implementation.
  10. Personalization: Custom illustrations can be tailored to specific audiences and contexts, creating a more personalized experience for users, readers, or customers.


The creative design studio of John Cooper. 
Empowering clients with engaging content since 2010.
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