Rough and ready quick drawings getting ideas down on paper. A lot of my output involves making scamp artwork. For my own projects and collaborations with other creative agencies who need to generate visuals quickly.
Scamps are very similar to storyboards or mock-ups. They help frame an idea, giving an art director or advertiser something to see that can help 'proof' a good idea, pushing it to the next stage, or decide if they aren't quite working, to help find the right direction.
They're an important early part of the creative process where speed and clarity are more important than the quality of the image.
Scamp artwork examples
These examples are from various projects I've worked on (some unused, that I can show). From TV adverts to product design, it's often about facilitation, taking other people's ideas and converting them into images without being precious.
I've worked under NDA (non-disclosure agreements) with leading creative production houses around the UK. As you'll see in these examples, even at the early stage colour can be introduced a little, which often helps align with branding when presenting to clients.
Scamps happen at the very beginning of the process, and can on occasion stressful when they are created alongside conversations - that can go in different directions, but they don't have to be.
I have a background in comic art, and studied sequential art and communication design as a student. Learning the shorthand for storytelling and attention-grabbing that comics use so often really helps when it comes to composing images. Scamps can get messy quickly, and less is often more when it comes to choosing images for a presentation.
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