In mid-2026, I was asked to create a motion graphics animated video for Muir Housing. I'd already done some live illustration for one of their previous events, and they wanted something a little different from the regular marketing videos they use in their news to residents, all over the UK.
For this project, the brilliant marketing team provided the script for the 60-second piece. I then sketched out a storyboard of images by hand, provided the illustrations, animation, editing and voiceover to create the finished video.
Watch the full animation here;
This is a 'motion graphics', but that's more of a technical term used in the creative industry. I prefer referring to this kind of work as an 'explainer video', as (even if it's not explaining anything) it's easier to understand what it is.
How long does it take to make an explainer video like this one?
This project took around two weeks to complete, once the scripts were received. That included a feedback review in the middle and again at the end. The voiceover was done by me, and the soundtrack was taken from a resource library of music.
How was this explainer video made?
The illustrations were created in Clip Studio, graphics in Affinity Studio and Cavalry. Video editing and composition was done in DaVinci Resolve.
Rocket Steps is a 'one-stop shop' for this kind of creative work, made by me, John Cooper. Making motion graphics and animation a realistic option for companies of all sizes.
Links:
Muir's News Item
Motion Graphics & Animation
Illustration
No AI was used in this project. All creative work by Rocket Steps is human-made.
