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WordPress is great. At least I think so, and there are many others who agree. These particular websites weren't ones I'd created, but more and more I'm seeing poorly implemented WordPress sites, which is as frustrating for me as it is the owners.
How does this happen? A quick example? Let's say person X buys their website from an online marketing company, this is pretty common. The online marketing company offers many services and sub-contracts the website to a freelancer in order to focus on marketing and SEO (Search engine optimisation). Again nothing uncommon there, but this is where problems can arise. If the marketing company don't have a good relationship with their freelancer it can lead to a rushed website, which will still be around long after the marketing campaign is complete.
The most common culprit of slow painful-to-use websites are bad page builders. These sit 'on top' of WordPress offering a plethora of drag and drop options. They are created by web developers for the technically minded. They are powerful in features and layout options, yet in my experience the only reason for them is to allow a web developer to create websites quickly, at the cost of long term ease of use and productivity to the end user. Page builders are bad.
WordPress, in it's most basic form is really easy to use. If you can write a document in Word you can create a page on your website. WordPress was designed to empower people. To help people who who want to been seen online and share their thoughts and expertise, and also sell products and services. If you have a WordPress website and you can't do this yourself, something went wrong somewhere.
It's because of situations like these that I'm rolling out a WordPress support service, WordPress rescue. It's for anyone who finds the idea of logging into their website to do something...anything..a painful challenge.
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For more information contact: info@johncooperunlimited.co.uk or complete this form below;
Photo by Chang Qing on Unsplash