The Magic of IMA

A motion graphics video for training and development coach Ashley Boroda
February 16, 2023

Ashley Boroda is a training and development coach. For this project, he needed a video explaining IMA, the tool he uses in his training.

The brief was to make it punchy and fun and Ashley, having a great presenting voice, also did the voiceover. We looked over the script to add humour where it was appropriate and I adapted the character that already existed. See the full video below.

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