Visualising the Maths of Muscles

More motion graphics for The University of Manchester's Department of Waves and Materials
October 1, 2020

I've teamed up again with the researchers at the University of Manchester's Department of Waves and Materials. this time to create an illustration video on the understanding of soft tissues. Take a look here:

They provided me with data and the blog article, which was re-written to flow better in audio form. From there I ran with it, creating illustration and animation of karate kids and strongmen. Working together with Dr's Naomi Curati and Tom Shearer making sure the visuals and motion graphics communicated the right message and explained the principal effectively.

This was another great project to work on, bringing an element of fun to science learning and education, an area I'm really passionate about.

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Illustration and animation - John Cooper design

Illustration and animation are a great way to take your digital content to the next level and engage with a larger audience. Great digital marketing campaigns needs great content.

An illustration can encapsulate a blog or news article in its entirety, in a way that is more effective than traditional photography. Telling a story before ahead of the written word and captuing the imagination of the reader. I work with clients of all sizes creating work like this video. Want to know more? Email

All of the work here was created in house by me, John Cooper.


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