“You don’t need big ideas, you need cheap experiments” said Micheal Schrage, talking about innovation in a digital economy, but he might as well have been talking about Christmas card artwork.
No time for procrastination or perfectionism, just keep it simple, fun and a little bit scary, like all the best books I read as a kid. Grab an idea one
evening over a nice pint of mulled cider, sketch it, draw it up the next morning and email the files over to the printers (the nice chaps at service point here in Manchester) for a click and collect.