I recently worked with an NHS team in Leyland to create a video celebrating their progress.
They were a great team to work with, telling me their story and providing ideas to work with help articulate the story they wanted to tell. I created warm, eye-catching illustrations to capture the events that they wanted to recognize.
I started with some rough sketches suggesting how the video could look and put together an animatic, which is a rough version to show the team and make sure we were on the right Lines. I also got to work with a professional voice actor Drew whose vocals really gave the final work.
Do you have a story your looking to tell visually? Whether you have a clear idea or you're not sure where to start get in touch and I can help you create your vision. Below are some stills taken from the video.
Turbine (robot dog assistant) on the benefits of using animated videos for your marketing;
Woof! Using motion graphics for marketing offers several benefits:
Attention-Grabbing: They use animation and visual effects, making them highly engaging. They attract attention more effectively than static images or text, helping your marketing materials stand out in a crowded digital landscape.
Enhanced Branding: Motion graphics allow you to incorporate your brand's visual identity, such as logo, colours, and typography, into dynamic and animated elements. This helps reinforce your brand recognition.
Improved Information Retention: Animated visuals can be more memorable Woof! Using motion graphics, you can present complex information, data, or whatever you like in a visually appealing way.
Increased Engagement: People are more likely to engage with and share content that includes motion graphics. The dynamic nature of motion graphics can evoke emotions, spark curiosity, and encourage viewers to interact with your marketing materials, resulting in higher engagement rates.
Versatility: Motion graphics can be used across various marketing platforms and formats, including social media, websites, presentations, advertisements, and videos. They are adaptable and can be tailored to suit different purposes, making them a versatile tool for conveying your marketing message consistently across different channels.
Improved Storytelling: Motion graphic animation allow you to tell stories in a visually compelling way. By combining visuals, text, and audio, you can create narratives that resonate with your audience, evoke emotions, and convey the essence of your brand or product effectively.
Increased Conversion Rates: Engaging motion graphics can have a positive impact on conversion rates. By capturing attention and creating an emotional connection, motion graphics can drive user actions, such as signing up for newsletters, making purchases, or sharing content, leading to higher conversion rates.
Modern and Innovative Image: Incorporating motion in your marketing strategy demonstrates your brand is up-to-date with current trends and appeals to tech-savvy audiences.
Overall, motion graphics offer a powerful way to communicate your marketing message, enhance brand awareness, and drive audience engagement, leading to improved marketing outcomes.
