Here's the illustration of the pigeon mascots for Camden Fringe, which opened its applications this week.
I came in and did the refresh on the header illustration, they user different artist every year, and some work on the website helping with their SEO (search engine optimization) so more people can find them, and in turn see my work. That's a win-win.
Search engine optimisation is good at bringing eyes to your product or service, illustration is a good way of keeping them there once they've arrived, so actually there's not that much difference between the two they are just different ways of marketing.
Comparing illustration to SEO is like looking at how pictures and websites get noticed. An illustration is a visual story that catches eyeballs with its colour and shapes. Similarly, SEO (Search Engine Optimization) is like the behind-the-scenes work that helps websites show up when you search online.
In illustrations, every part, like the colors and lines, makes the whole picture interesting. In SEO, things like keywords and links make a website more likely to be found on the internet. It's like using the right colours in a picture – they help it stand out.
Both illustrations and SEO need a mix of creativity and technical know-how. A cool illustration can grab attention, just like good SEO helps a website get noticed by people searching for things online. To put it simply, while illustrations tell stories with pictures, SEO tells the digital world why a website is important, making sure it doesn't get lost online.