Spring Clean - Need a website audit?
Once a quarter I do a website audit. What's that then? It's looking over all the pages of my website just to check that they are all optimized to the best they can be.
There are some great tools out there that can help check your website including Ubersuggest and Screaming Frog. Running your website through these will let you know how well your website is performing.
Knowing how well your website is performing is something that's become more important since the rise of AI content, as there's now SO MUCH content being created that not all of it, unsurprisingly is great quality or worth reading.
Moreover, Google recently begun penalizing websites that used lots of AI-generated content which can only be a good thing for quality, and humans.
With that in mind it's worth asking if you, or the agency you're using are creating AI content on your website, and if so how much of it?
As the metrics for search ranking change it's important to give your website a review. Make sure you're not piling on poor quality AI content that will help now, but tank your search results later.
If you're not sure where to get started with a website audit, or you just need help with your website in general, get in touch.
I'm a Generation One web designer, which means I've been around quite a while. I'm a website petrolhead, a massive website nerd who loves keeping websites well-oiled and easy to use.
From cool-looking design to speeding up slow sites. If you need a new website or have problems with the one you've got, get in touch. I cover the full journey from idea to finished website and beyond. Helping you understand what your website needs.